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| has gloss | eng: Atithi Devo Bhavah means that guest is God and should be treated like a deity. Athithi devo bhavah (ADB), which means, The guest is God is Indian tourisms version of the customer satisfaction slogan, customer is king', once preached by Peter Drucker. This is Sanskrit verse taken from ancient Indian scriptures which were codifying the social customs and cultures evolved by learned and wise people which later on became "code of conduct" for Indian society. In atithi devo bhav emphasis was given in codifying a procedure of Host-Guest relationship. |
| lexicalization | eng: Atithi Devo Bhav |
| instance of | c/Sanskrit words and phrases |
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