e/Carousel (advertisement)

Information
has gloss	eng: Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle with police officers inside a hospital. The campaign surrounding Carousel was handled by advertising agency Tribal DDB in Amsterdam. It was directed by Adam Berg, with production contracted to London-based production company Stink Digital. The ad went on to become a huge critical success, winning the advertising industrys most prestigious award: the Grand Prix at the Cannes Lions International Advertising Festival. It is only the second online advertisement to win in the Film category, after Doves Evolution in 2007. Scenes from Carousel were used in the music video for hip hop artist 50 Cents single "Ok, Youre Right".
lexicalization	eng: Carousel
instance of	c/2009 works