e/Direct-response marketing

Information
has gloss	eng: Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.
lexicalization	eng: Direct response marketing
lexicalization	eng: direct-response marketing
instance of	c/Promotion and marketing communications