e/Editorial Related Advertising

Information
has gloss	eng: Editorial Related Advertising is associated with the concept of Contextual Advertising but differs in its ability to match advertising to content in a much more specific manner. Where Contextual Advertising is keyword based, Editorial Related Advertising is able to also take in the content of the whole article and match on a conceptual level, rather than simply looking for the existence of pre-selected words. For example, there is no chance that an Auto Mechanic could advertise next to an article about the Detroit Pistons.
lexicalization	eng: Editorial Related Advertising
instance of	c/Internet advertising methods