e/Face Negotiation Theory

Information
has gloss	eng: Face Negotiation Theory is a theory first postulated by Stella Ting-Toomey in 1985 to explain how different cultures manage conflict and communicate. The theory has gone through multiple iterations since that time,and space and has been updated most recently in 2005.1 In essence, the theory explains that the root of conflict is based on identity management on an individual and cultural level. The various facets of individual and cultural identities are described as faces. Faces are the public image of an individual, or group, that their society sees and evaluates based on cultural norms and values. Conflict occurs when that group or individual has their face threatened. There are many different strategies and factors affecting how cultures manage identity. Ting-Toomey argues that in collectivist cultures, the face of the group is more important than the face any individual in that group.
lexicalization	eng: Face Negotiation Theory
instance of	c/Psychological theories