e/Gérson's law

Information
has gloss	eng: In Brazilian culture Gérson's Law (Portuguese: Lei de Gérson) is an unwritten law that someone who "likes to take advantage of everything" follows, in the negative sense of using all situations for self benefit, with no care for ethics. Origin This expression came into use because of a TV commercial from around 1970 for the cigarette brand Vila Rica, played by Brazilian footballer Gérson. While he is a very well-known football player in Brazil and worldwide, Gérson was always a source for controversy. In the commercial, that particular cigarette brand was portrayed as being advantageous for being both the best and cheaper than other traditional brands, and at the end of the commercial, Gérson said:
lexicalization	eng: Gerson's law
lexicalization	eng: Gérson's law
instance of	(noun) a short pithy instructive saying apophthegm, aphorism, apothegm

Meaning
Portuguese
has gloss	por: Segue a Lei de Gérson a pessoa que "gosta de levar vantagem em tudo", no sentido negativo de se aproveitar de todas as situações em benefício próprio, sem se importar com questões éticas ou morais. A expressão originou-se em uma propaganda, de 1976, para os cigarros Vila Rica, na qual o meia armador Gérson da Seleção Brasileira de Futebol era o protagonista.
lexicalization	por: Lei de gerson
lexicalization	por: Lei de Gérson