| has gloss | eng: Industry or market research is the acquisition of corporate intelligence on a broad range of issues including: * Macroenvironment **economy **government **law **technology **ecological * Market analysis and competitor analysis **market definition **market size **market segmentation **industry structure and strategic groupings **Porter 5 forces analysis **supply chain **competition and market share **competitors' strengths and weaknesses **market trends * Consumer analysis or marketing research **nature of the buying decision **participants **demographics **psychographics **buyer motivation and expectations **loyalty segments |