| has gloss | eng: Liang mou (𡃁模, o靚模, 口靚模) is a cultural term used to describe a type of new style young models in Hong Kong since the mid to late 2000s. Culturally they are known for their sex images. The media have compared their idol effect on society similarly to that of popstars in the region. There has also been many traditional models in the industry since. Liang mou are different compared to traditional models, since it targets a market aimed at much younger males and females. For example they may appear at video game or comic shows such as the Animation-Comic-Game Hong Kong. A traditional model may not appear in those places. The term liang (𡃁) is also derived from Cantonese usage as Putonghua generally do not use that word. |
