e/Marketing buzz

Information
has gloss	eng: Marketing buzz or simply buzz is a term used in word-of-mouth marketing. The interaction of consumers and users of a product or service serve to amplify the original marketing message.
lexicalization	eng: marketing buzz
instance of	c/Promotion and marketing communications

Meaning
Czech
has gloss	ces: Buzzmarketing je netradiční forma marketingu, jež se zaměřuje na vyvolání rozruchu, poprasku, bzukotu (buzzzu) o konkrétní značce, produktu, firmě, akci. Mezi součást buzz marketingu lze označit i virální marketing a astroturfing.
lexicalization	ces: Buzzmarketing
Japanese
has gloss	jpn: バズマーケティング(Buzz Marketing)とは、広報に消費者の口コミを活用するマーケティング手法である。
lexicalization	jpn: バズマーケティング