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| has gloss | eng: The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks. |
| lexicalization | eng: Marketing communications planning framework |
| instance of | c/Promotion and marketing communications |
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| media:img | Marketing-communications-planning-framework.gif |
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