e/Project Dawnstar

Information
has gloss	eng: Project Dawnstar was the codename given to the "Flights to Mars for $99" April Fool's Day prank launched on both Expedia.com and Expedia.co.uk on April 1st 2009. The effort was coordinated by Expedia, working alongside three social media agencies to generate exposure on the internet.
lexicalization	eng: Project Dawnstar
instance of	c/Internet hoaxes

Media
media:img	Mars Hubble.jpg