e/Applied folklore

Information
has gloss	eng: Applied folklore is the branch of folkloristics concerned with the study and use of folklore and traditional cultural materials to address or solve real social problems. The term was coined in 1939 in a talk by folklorist Benjamin A. Botkin who, along with Alan Lomax, became the foremost proponent of this approach over the next thiry years. Applied folklore is similar in its rationale and approach to applied anthropology and other applied social sciences, and like these other applied approaches often distinguishes itself from "pure" research, that which has no explicit problem-solving aims.
lexicalization	eng: Applied folklore
instance of	(noun) the unwritten lore (stories and proverbs and riddles and songs) of a culture folklore