| has gloss | eng: Country Yumkins were a line of plush dolls available by mail from Del Monte at various times between 1982 and 1990. Conceptualized by McCann-Erickson, San Francisco, the Country Yumkins were the biggest and most extensive consumer promotion in Del Montes 68-year history (Dougherty). The promotion began in September, 1982, and focused on four characters, all stuffed toys with Del Monte designations: Sweetie Pea, Reddie Tomato, Lushie Peach, and Cobbie Corn. Initially, customers could get a free Yumkin with only 50 labels of any of Del Montes extensive line of canned fruits and vegetables, frozen foods, beverages (including Hawaiian Punch), or a range of convenience and specialty foods (Robinson 1, p. 100). Despite Del Montes concerns that consumers would really collect 50 labels for a single toy, the company received 20,000,000 labels and distributed 450,000 Yumkin dolls (Robinson 1, p. |
