e/Evolution (ad)

Information
has gloss	eng: Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused spots by the company. Later pieces include Onslaught and Amy. Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
lexicalization	eng: Evolution
instance of	c/2006 works

Meaning
French
has gloss	fra: Dove evolution est un clip publicitaire dune minute conçu par Tim Piper et dirigé par Yael Staav de lagence Ogilvy & Mather pour le Fonds de lEstime de Soi Dove/Unilever. On y voit une femme ordinaire accompagnée par une maquilleuse sasseoir sur une chaise. Un plan fixe et rapproché de son visage filme sa transformation en accéléré. Elle est maquillée, coiffée et retouchée numériquement, puis le fond du logiciel de retouche se transformant en environnement urbain, le plan séloigne pour laisser voir un panneau publicitaire pour une marque fictive (la Fasel Foundation Makeup) où son visage devenu parfait est capté par le regard dun groupe de jeunes filles qui passe devant l'affiche.
lexicalization	fra: Dove Evolution
lexicalization	fra: Dove évolution