e/Glasgow's miles better

Information
has gloss	eng: Glasgows Miles Better was a campaign to promote the city of Glasgow as a tourist destination and as a location for industry. It was developed by Scottish advertising agency, Struthers Advertising, and featured the phrase "Glasgows Miles Better" wrapped around the cartoon figure of Mr. Happy. It is regarded as one of the earliest and most successful attempts to rebrand a city in the world and received a number of domestic and international awards.
lexicalization	eng: Glasgow's miles better
instance of	c/Advertising campaigns