e/Hook (rhetoric)

Information
has gloss	eng: A hook in rhetoric is a rhetorical device that gets the attention of the audience and makes them want to listen to the rest of the speech. Hooks can often be metaphors, playing on emotional appeal. They can be a series of intriguing questions. They can also be a number of other devices, so long as they "hook" the reader into wanting more.
lexicalization	eng: hook
instance of	c/Rhetorical techniques