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| has gloss | eng: MobileStar was a wireless Internet service provider which first gained notoriety in deploying Wi-Fi Internet access points in Starbucks coffee shops and American Airlines Admiral Club locations across the United States. Founded by Greg Jackson and Mark Goode in 1998, MobileStar was the first wireless ISP to place a WiFi hotspot in an airport, a hotel, or a coffee shop. MobileStars core value proposition was to provide wireless broadband connectivity for the business traveler in all the places he was likely to "sleep, eat, move, or meet." MobileStars initial deployments used a frequency hopping product supplied by Proxim. However, after the IEEE 802.11b standard was adopted, MobileStar converted its network infrastructure to the 802.11b industry standard. MobileStar's founders faced many challenges in developing the company: evolving technology standards, fluid business models, no industry standard billing system, and questions about the competitive value of a site license agreement instead of licensed spectrum. Over time each of these issues were addressed and the agreement with Starbucks in early 2001 signaled a maturing of the marketplace. |
| lexicalization | eng: MobileStar |
| instance of | c/Defunct Internet service providers |
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