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| has gloss | eng: Pure Michigan is an advertising campaign which was launched in 2006 by the state of Michigan featuring the voice of actor & comedian Tim Allen . The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008 when Michigan governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign - an unprecedented tourism budget for the state, allowing the Pure Michigan campaign to be broadcast on a national level beginning in March 2009 |
| lexicalization | eng: Pure Michigan |
| instance of | c/Advertising campaigns |
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