e/Secret Tournament

Information
has gloss	eng: "The Secret Tournament" (also known as "Scorpion KO") was a Nike advertising campaign coinciding with the 2002 FIFA World Cup. With a marketing budget estimated at US$100 million, the advert featured 24 top contemporary football players and Eric Cantona as the tournament "referee". It was directed by movie director and former Monty Python actor and animator Terry Gilliam. Campaign instalments The campaign started in March 2002 with the tease phase of the campaign, featuring only a shot of soccer shoes and a scorpion. The early ads led viewers to a website where they could learn more about the Secret Tournament and play interactive games.
lexicalization	eng: Secret Tournament
instance of	c/Advertising campaigns