e/Swedish Bikini Team

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has glosseng: The Swedish Bikini Team was a group of American female models who appeared in an advertising campaign for Old Milwaukee beer. These commercials ran for several months in 1991 in the United States, playing with American stereotypes of Scandinavian women being blonde and having big breasts. The premise of the commercials was that a group of bored or thirsty men were "saved" by the Swedish Bikini Team. Other commercials would focus on a group of men male bonding on a hunting trip and saying "Guys, it does not get any better than this", to which a narrator would say the man was wrong and an Old Milwaukee truck would drive miles off road towards them claiming "it improved", "..and when the Swedish Bikini Team showed up, it got somewhat better."
lexicalizationeng: Swedish Bikini Team
instance ofc/Advertising campaigns
Meaning
Swedish
has glossswe: Swedish Bikini Team härstammar från en ölreklam för Old Milwaukee Beer i USA 1988. Det var då en blandning av kanadensiska och amerikanska tjejer med danska namn och blonda peruker som kallades Swedish Bikini Team. Reklamen slog igenom stort i USA och höll i sig till 1991.
lexicalizationswe: Swedish Bikini Team

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