e/The Smurfs (merchandising)

Information
has gloss	eng: The Smurfs is a Belgian comic book series created by Peyo in 1958. It became well-known worldwide with the Hanna-Barbera cartoon series in the 1980s. With the popularity of the Smurfs came a wide range of toys and spin-off products and use of the Smurfs in merchandising. Smurfs' merchandising in 2008 generates about 5 to 12 million euro per year in Europe alone, while the total figure after fifty years worldwide is about $5 billion.
lexicalization	eng: the Smurfs
instance of	c/Toys of the 1980s

Media
media:img	Halloween Smurfs by Schleich.jpg
media:img	Papasmurf.jpg
media:img	Smurf.Unicef.jpg