e/Tombstone (advertising)

Information
has gloss	eng: In advertising, a tombstone is a particular type of print advertisement appearing in a newspaper or magazine. Tombstone ads are typically unadorned text, black on white, often enclosed in a simple box, with a centered headline and a number of lines in the body of the ad, usually also centered. The name originates from their similarity in appearance to the text on a tombstone (headstone) grave marker.
lexicalization	eng: tombstone
instance of	(noun) the business of drawing public attention to goods and services advertising, publicizing