e/Contagious media

Information
has gloss	eng: Contagious media is a term coined by Jonah Peretti describing how websites and email media get disseminated via the "Bored at work network". Peretti originally began the study of internet dissemination after an event in which he tried ordering personalised Nike shoes with the word "sweatshop" on them. The request was denied by Nike, and Peretti posted the email exchange on the Internet; it soon became a popular Internet fad, and eventual appeared on The Today Show, ABC News, Adbusters, The Guardian and The Independent. He claimed "The work starts small and spreads virally to millions of people without any promotions, advertisements, or press releases. In the end, the mass media picks up the story as a trend, and the work is able to permeate the culture at multiple levels. "
lexicalization	eng: Contagious media
instance of	e/Internet meme