e/Running of the Brides

Information
has gloss	eng: The Running of the Brides is a local tradition that has taken place since 1947 at in downtown Boston that has held a one-day sale of wedding gowns, garnering local media attention because of the sight of hundreds of brides-to-be scrambling for bargains.
lexicalization	eng: Running of the Brides
instance of	(noun) promotion that supplements or coordinates advertising sales promotion